According to a recently published TechSci Research report (Global Hair Fixative Polymers Market, By Type, By Application, By Region, Competition Forecast & Opportunities, 2012-2022), the global hair fixative polymer market is projected to cross 29,000 metric tons by 2022. Hair fixative polymers find application in hair styling products such as hair gels, hair creams, hair sprays, hair mousse and various other hair styling products. North America is the largest consumer of hair fixative polymers in the world due to robust demand emanating from the region’s hair services industry. Continuing progression of the men’s grooming market in North America is also fuelling the consumption of hair styling products, resulting in higher demand for hair fixative polymers. Moreover, growing research and development activities in the region by hair fixative polymer manufacturers to cater to varied customer needs is expected to positively influence the hair fixative polymers market in North America over the next five years.

Ashland is a major player in the global hair fixative polymer market, according to the company. Hair fixative polymer manufacturers are increasing their focus on formulating polymers that do not have any chemicals side effects on the hair and are able to retain the hair style even under extreme climatic conditions. This customization in hair fixative polymers is enabling the major players in boosting their sales in the global hair styling products market.

An increasing number of companies are launching hair fixative polymers offering a combination of both natural as well as synthetic components as mote consumers are searching for low-chemical or chemical-free hair styling products. Emerging economies such as China and India in Asia-Pacific are also anticipated to witness strong hair fixative polymer demand growth over the next five years. Nonionic hair fixative polymers hold the largest share in the hair fixative polymers market due to their extensive application in hair sprays, hair gels and hair mousse.